Awareness – Target specific
inventory or services. Ensure that your
customers are aware that a particular
product or service exists. Advertise
products within the same parts of your
store in which they are located, or use
digital signage to send customers at one
end of your store, to the products they
need in another.
Recognition - Your customers will
mentally associate brands to specific
products, terms, ideas, and slogans.
Digital signage networks can be used to
relate your products to what customers
are looking for.
Product Recall - For particular
needs, do your patrons currently think
of your specific brand image or the
redeeming qualities of your product?
Many television based adds attempt to
improve on customer recall, but only
achieve increased awareness and
recognition. Promoting products inside
the same environment that customers make
purchasing decisions is an extremely
effective way of increasing the
likelihood that customers will think of
your products when making their
purchasing decisions. Digital signage is
a tool which makes this possible.
Identification – Marketing through
digital signage networks provides you
with an opportunity to identify your
products with the same kind of
individuals who make up your customer
base. Doing so within your business’s
space is an extremely effective way to
extend traditional marketing campaigns.